So, Burger King made a new commercial promoting their Sponge Bob toys that they include in the kids meals.
And I guess they thought that measuring the butts of hot chicks was an appropriate way to do that.
Don't get me wrong, I can see some of the comedy in this, stupid comedy, but still somewhat amusing. But at the same time, kids are seeing the Burger King measuring girls butts as they dance around and have no meaning what so ever besides just dancing and showing off their square booties.
And the Burger King is "cool". Not cool in the way that kids have action figures and posters hanging of the Burger King, but the BK commercials and the video games they've sold all portray the King as a cool/funny guy.
I think the main problem with this commercial is that it's TARGETED towards kids using an adult theme. It's for kids meals, adults aren't going to care about Spongebob. But they're so clearly sending a sexist message to kids, they're not even trying to cover it up at all.
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Wow. I don't even know what to say about this, except that they could have at least used some big girls as dancers to pay a little respect to the Sir Mixalot concept! Or maybe that is just me.
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